As we launch registration for OTAC’s 41st Annual
Conference, I thought this would be a befitting time to share with our greater
OT community some frequently asked questions about Conference.
Where’s the coffee?
The absence of free coffee at Conference elicits some passionate inquiries from
attendees and comments on the Conference evaluation forms. While the Conference
Committee appreciates this global ritual, they and the OTAC Board of Directors are
more committed to their mission of providing quality continuing education at
cost effective rates. To compare extremes, McDonald’s sells a decent cup of
black coffee for $1.00 while Starbuck’s cup of black coffee is priced at more
than double. An even greater extreme comparison is the cost of coffee in hotels
for event planners. The cost of a gallon of coffee in hotels for event planners
ranges in general from $65 to $150 a gallon. Add to that the sales tax and the
service fee (which ranges from 20% to 24%) and conferences such as OTAC’s pay from
$6.00 to $12.00 for a cup of coffee. Hence, on the low side, we could very well
pay more than $40,000 for coffee for providing two cups of coffee per day to
each attendee. What also adds to the cost of coffee is the hotel policies/agreements
with its coffee suppliers and routine habits of coffee drinkers. For example,
there is a well-known coffee brand that requires that a hotel toss out any
coffee that has been sitting in the urns for two hours as they feel the
‘diminished’ quality of the coffee doesn’t well represent their brand. What
also adds to the amount of coffee that is served is Conference attendees that
arrive with their own travel mug and pour 12 oz. or more instead of the
‘allotted’ 8 oz. in a hotel coffee cup. The basic $40,000 can increase
significantly with just these two factors. Tip:
OTAC staff researches outlets near our hotel/convention center that offer
coffee/breakfast items and provides that information on our website and at the
OTAC hospitality table.
How do Annual
Conference registration fees compare? Going back to the Association’s
mission to provide high quality continuing education for a good value, many in
the OT community aren’t aware of how conscientious the Association has been in
managing its funds as well as registration fees for attendees. Did you know
that the registration fees for the core three days of Conference in 2007 was
$359? And that the Board reduced the fee to $299 in 2009 in its mindfulness
about how the Great Recession was impacting members? The registration fees in
2017 ($309) are 16% less than 10 years ago ($359), plus there are nearly 50%
more session options (37 sessions versus 70 sessions). For additional
consideration of the value of this 16% fee reduction over the course of the
past 10 years is that all of the Conference related costs increase annually – meeting
space, audio visual services, printing, food and beverage, presenter expenses,
etc. --- and still the Association has held down the cost to attendees. In
comparing value to the OT community compared to another allied health
profession, one association offers a selection of just 23 sessions for $250. Tip: Register by the early bird
deadline (September 7) to take advantage of these ‘rolled back’ prices.
Why don’t you hold
the Annual Conference in my city? Since 2008, attendance at the Annual
Conference has increased 200%. (Spring Symposium has also grown; it has greater
attendance than the 2008 Annual Conference.) Consequently there aren’t many
venues around the state that can accommodate our need for meeting space (to
afford attendees the many session options I referred to earlier). Securing a
venue with adequate meeting space in an area where there is a sizeable OT
community are just two parts of the equation. Other factors that we negotiate/consider
are 1) how much will the hotel reduce their sleeping room rates?, 2) how many
sleeping rooms is the hotel willing to block out for our group?, 3) is there adequate
exhibit hall space?, 4) what is the minimum food and beverage spending that we
must guarantee?, 5) what is the availability of nearby parking and the rates?, 6)
how far in advance is the hotel/center willing to sign a contract?, 7) how
flexible does the hotel/venue appear to be in its willingness to serve the
association and the attendees?, 8) is the city a destination that attendees
would find of interest?, etc. In considering their meeting proposals, the
hotels and convention centers set annual revenue goals and they review and
analyze those goals against all of these factors and more (such has how much they
anticipate that attendees will utilize the hotel restaurants, lounge, and gift
shop) as well as against other organizations looking at the same space and what
those organizations are willing to commit to/spend. Tip: Staying at the Conference hotel and visiting its restaurants
support the ‘whole picture’ of the value of OTAC to the hotel/center and thus
helps us to negotiate the most favorable agreements possible, which ultimately
benefits Conference attendees.
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